Instructographics 101

To this day infographics (and the many variants of) are still one of our favourite link building methods, they are still being used by the biggest brands around the world every day, to great success.

The only thing that’s changed is the quality has been dramatically increased from infographics you might remember 5-10 years ago.  

Your starting point with link building should always be to offer something of value, something that is of genuine interest and is new or at least has a new twist to it.

And that’s often the point where instructographics comes in to play.

I don’t think the term instructographics needs much explanation, it’s as simple as it sounds:

Instructions + graphic = instructographic

But if we add a little bit more meat to that equation then in reality it should be a bit more like this:

Useful instructions that offer something new, innovative or timely + best-in-class designed graphic = instructographic

Using this equation, it’s possible to create an instructographic that is a great link building asset.

Ever since humans have existed, we have tried to record instructions in some form or another, the only thing that changes is the medium in which we can record instructions becomes more sophisticated (or less sophisticated in the case of flat pack furniture instructions).

People generally do like a simple set of instructions when they are learning something new, an instructographic is a great way to achieve that, in a visually pleasing way.

It’s that combination of actually useful instructions + visually pleasing that make instructographics so shareable (and more importantly for us – linkable).

What types of businesses can use instructographics for link building?

One of the great things about instructographics is they can be used in nearly every business type or industry.

Does your business involve doing a thing?

If so, yes you can probably think up an idea of an instructographic.

Need proof? Here’s 5 business types I randomly selected and a instructographic idea for each:

Dog walker – 10 step practice routine to teach your dog to sit

Car showroom – 5 steps to a no streak car wash finish

Home services – 10 steps to unblock your drain with kitchen implements

Dentists – 7 steps to brushing your teeth the right way

Musician – 12 guitar practice routines to perfect rock soloing

They might not be the most innovative ideas but if it’s your industry, I’m sure you can come up with some better ideas that are of genuine interest.

How to use instructographics for link building?

Before you actually start with the whole process it’s important to consider who will be your audience for the instructographic, and to confirm that an audience for it actually does exist.

You can produce the best designed instructographic ever made, but if it doesn’t fit into an interest group then you’ve wasted your time.

So how can you be sure you will find an audience for your graphic?

It’s 50% common sense and 50% doing a bit of digging.

If you’re thinking about doing an instructographic detailing how to make a homemade Harry Potter costume, then because of how popular Harry Potter is, it makes sense that there would be an audience.

But you need to confirm your hunch by double checking, can you find lots of active Harry Potter bloggers? Are there websites dedicated to costume making that could also be good prospects?

If you can find at least 3 buckets of potential prospects to outreach to then you might be on to a good idea.

Make sure you can justify creating the graphic by finding at least a couple of hundred promising prospects.

We like to quality prospects by asking these questions about them:

  • Does the website fit in with the metrics you require?
  • Have they written about something similar in the past?
  • Do they accept outside contributions?

You’ll probably want to build up your own robust list for qualifying prospects, but these 3 questions are a great start.

So now you’ve learnt what instructographics are, who can use them and how, it’s over to you.

Feel free to get in touch if you need support with your link building.

SEO Tips For Small Businesses

Running a small business can often mean that the website budget is small, and a budget for online marketing and SEO in particular is even smaller.

But a small SEO budget doesn’t mean that as a small business you can’t do things yourself that over time will improve your visibility in the organic results of Google.

So here are 3 quick tips that you can do yourself that given time will drive more traffic and customers to your website:

  1. Title Tags & Meta Descriptions

    If you know anything at all about SEO then you’ll know that title tags & meta descriptions aren’t exactly ground-breaking.

    But through our work with small businesses we notice time and time again that they go unloved.

    You might have been told that keywords in titles & descriptions are becoming less and less important as time goes on and Google gets smarter, and that’s probably true.

    But ensuring your titles and descriptions match the expectation of the searcher and ultimately your potential customer is extremely important.

  2. Links

    Links are undoubtedly losing their power as a dominant ranking factor that they once were, but they are still extremely important and in low competition markets have just a few more quality links that your competitor can help you to rank above them.

    The simplest links for small businesses to gain are often from within their community, think about any suppliers that you work worth, the local chamber of commerce or other websites that support local businesses.

  3. Local SEO – Reviews & Citations

    Beating out big businesses in organic search is always going to be a struggle and may come at a cost that many local businesses just can’t afford.

    Luckily the playing field for local SEO is much more level.

    Local businesses are generally able to offer a level of customer service that big businesses just can’t compete with and, and online that translates in to great reviews. Reviews are a big factor when it comes to your local SEO ranking so make sure that people are leaving them for you.

    Once you have some positive reviews in place it’s important to manage your citations across the internet, that is the Name, Address & Phone number (NAP) mentions of your business on listing sites such as Yell and Yelp.

If you want to learn how to take your website to the next level you could always try our free 10-point website audit.