Building your brand and business online has never been more complex. However, the growth opportunity for your web presence is now greater than you could possibly imagine, thanks to helpful search engines, robust algorithms and advanced link building. Whether you're a small start up or a multimillion dollar operation, the importance of implementing a well-rounded strategy for your website is at an all-time large.

Similarly, your website is accessible from all corners of the earth. Wouldn't that mean your optimization strategy has to accommodate to that?

In short, depending on your market and where you operate your business plays a large factor into your international SEO and the necessity of a multilingual website. However, regardless of where you operate business, if you have a product or service to offer internationally, it's critical that you consider international link building for global reach of your brand.
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What is Link Building and How Does It Relate to SEO?

Let's rewind a bit. What is link building and why would it be important when you are looking to grow in international traffic to your website? Link building is the process of getting backlinks (or "one-way links") to your website. The purpose of link building is to create quality references to your website by having it linked to on multiple, high authority websites. Essentially, it's when other websites link to yours because they either recommend you, trust you, or want to promote you.

Google, the most famous of search engines, considers a variety of factors when ranking websites, one of which is the quality and quantity of a sites backlinks. If Google sees that your website is being linked to on a number of other sites, they are going to see your website as credible and trustworthy (*along with the consideration of several other factors). The result of seeing your site as credible and trustworthy is higher rankings on Google's search results (often yielding higher traffic to your site as well).

In order for your website to grow in organic traffic, you need to grow your backlink profile to demonstrate credibility and authority to Google. Without quality backlinks, Google is relying on various other factors to determine the strength and credibility of your website. In reality, those factors don't weigh as much as a strong backlink profile.

How does one build an extensive backlink profile? Various link building techniques exist, including the Digital PR technique, Skyscraper technique, and Guest Posting technique (which will be explained later).

Above all, having quality content worth linking to is necessary when it comes to growing your backlink profile, international or not. Searchant provides premium content creation for websites all over the world, which in turn produces high quality backlinks and a stronger website overall.
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What is International Link Building?

We've discussed what link building is and why it's important for your brand and business online. But now it's time to focus on international link building and the reason you may be looking for an international link building service.

International link building involves working with multilingual websites to build backlinks. While this may appear as equal effort to regular link building, it actually involves more robust SEO tools and an advanced link building strategy. Most importantly, it involves dealing with different languages, native speakers, and international websites to achieve the main goal of building an extensive backlink profile that involves multiple relevant sites on an international, multi-language level, all pointing back to you.

You may be wondering why it matters to build your web presence internationally. In short, it's because your brand or business could be spread cross-culturally and content for one demographic may not align with content from another (particularly in their physical location or language).

For example, let's say you own a hotel chain in Cancun, Mexico. Your target demographic is tourists and travelers to your area. However, people from all over the world could travel to your hotels, including tourists from Europe, Asia, South America and North America.

Therefore, your backlink strategy should include multilingual links from all over these locations in order for your website to achieve search engine rankings and be seen as an option for tourists and travelers coming to Cancun.

So by now, you're probably ready to learn how to gain backlinks from international websites. The most important piece of advice for this process is that when communicating with potential backlink partners, you communicate in that website's language.

"It’s essential that you pitch in their language, offer great resources in their language, and link to a flawlessly translated company website." Day Translations

‍Lucky for you, Searchant has a team of SEO experts able to communicate in different languages and who work with multilingual websites to organize international backlinks. By working with Searchant's international link building team, you are strengthening your websites authority one backlink at a time.
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How to Obtain Quality International Backlinks with Searchant

Searchant is a multilingual link building services provider with cross-cultural industry knowledge. We have the understanding of how to build links and run international link building campaigns so you can reach international markets efficiently.

Not only does Searchant have the expertise and knowledge, we also offer competitive agreements and support of these more complex processes. It is not expected for you to know every SEO strategy that is currently in place. Allow Searchant to handle the hard stuff so you can focus on growing your business in other areas.

Included in Searchant's international link building services is access to a content writing team of multilingual writers that are able to create content for the purpose of international links with 100% accuracy and professionalism.

As explained prior, content creation is one of the major strategies for international link building that will allow your backlink profile to grow, both organically and with outreach effort. By building multilingual content both on your site and for the purpose of guest posting or other publications externally, your backlink profile will experience the growth you're looking for in an international audience.

Searchant does not use just one international link building strategy however. Searchant uses the Digital PR technique (obtaining backlinks from digital publications), the Skyscraper technique (finding high-ranking content with several backlinks and creating better content to suggest as a replacement), and the Guest Posting technique (writing content that gets published on a different site with backlinks placed to the home website). Each of these techniques yields favorable results in a timely manner and are what you should want in an international link building service.
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Countries We Offer International Link Building Services

Searchant provides international SEO and link building services to residents of Europe, UK, Germany, France, Italy, Portugal, Poland, and the United States. If you're curious if Searchant can help you, reach out and schedule a 1-on-1 with us. Searchant can help you build your backlink profile regardless of where you live, thanks to our team of experts.

In considering working with a link building service or SEO agency, you may be fearful of a complex process or technicalities outside your comfort. Have no fear of that when working with Searchant. Not only will our team explain the process along the way, but we will be there to handle the technical aspects so that you can focus exclusively on your business development.

Additionally, keep in mind the benefits you will gain from expanding to an international market, if you have not already done so.

"If your digital marketing strategy focuses only on English, you’re missing out on a largely untapped market dominated by foreign languages." Awisee

‍From English to Spanish, Italian to German, and everywhere in between, Searchant is able to assist in the expansion of your international website in a variety of other languages and foreign markets.
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Why Work With Searchant

‍Without question, Searchant's team of experts that can save you time and money. From access to SEO tools to assist in data tracking and analytics, to a multilingual content creation team, from resources to aid in outreach efforts, to organization of communication with other site owners, Searchant is the ideal partner to have on your marketing team.

One of the more favorable benefits to working with Searchant involves us handling the outreach process to other digital publications and site owners to arrange backlinks for our clients. This project in and of itself is incredibly valuable and can be the key difference maker to the success of your website. By managing the contact between other sites and yours, Searchant focuses on building partnerships with the highest possible domain authority, keeping in mind quality, relevancy, and target audience.

If you're considering a partnership with anyone to help expand your global reach, build quality links, and or launch an international SEO campaign, reach out today to schedule a 1-on-1 and learn more.

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