Ecommerce SEO + Digital PR

Be the store Google ranks, AI recommends and the press writes about

Full-service SEO and digital PR for ecommerce brands, Shopify first. We build the pages that sell and earn the authority that gets them found.

Recent results

+141% organic revenue

Luxury gifts store, 12 months of ecommerce SEO.

AOL, Yahoo and Weather.com

Coverage from one data-led digital PR campaign for Maven Pet.

Shopify Partner

Most of the stores we work with run on Shopify.

99% Job Success

Top Rated Plus on Upwork.

Our clients have been featured in

Paid traffic stops the day you stop paying

Most ecommerce brands we speak to are renting their growth. Organic search is the channel you own, and it keeps compounding long after the work is done.

01

Ad costs keep climbing

Every sale from paid carries a cost that never goes away. Organic lowers your blended acquisition cost over time.

02

Category pages stuck on page two

The pages that make you money sit behind bigger competitors with more authority.

03

Invisible in AI search

Shoppers now ask ChatGPT and Google's AI what to buy. If trusted sources never mention you, you are not in the answer.

Two services, built to work together

Shopify first

Full-service ecommerce SEO

Everything your store needs to rank for the searches that buy: technical fixes, category and collection pages, product page optimisation, content and internal linking, reported against revenue rather than rankings alone.

Built for Shopify, and just as comfortable on WooCommerce and other platforms.

Ecommerce SEO services

Our speciality

Digital PR for ecommerce

Data-led campaigns that earn editorial coverage and links from real publications, aimed at the category pages you want ranking, with an agreed target of 5 or 10 links.

The same coverage builds trust on-site and gets your brand cited by AI assistants.

Digital PR agency

SEO builds the pages that sell. Digital PR earns the authority that ranks them.

Most agencies do one or the other. On their own, a well-built category page stays stuck behind bigger competitors, and great coverage lands on pages that were never ready to convert.

Run together, every link has somewhere worth pointing, and every page has the authority to compete.

How we work

01

Find the revenue you are missing

An opportunity audit and traffic projection built on your own data, so you can see what organic is worth before you spend a penny.

02

Fix and build the pages that sell

Technical fixes, category and product page optimisation, and content mapped to the searches your customers actually make.

03

Earn the authority to rank

Digital PR campaigns that win editorial links and brand mentions, planned around your trading peaks.

04

Report on what moved

Rankings, organic revenue, links landed and AI citations. No vanity metrics.

Results, not reports

Case study: ecommerce SEO

+141% organic revenue in 12 months for a luxury gifts store

What twelve months of full-service ecommerce SEO did for one store's organic revenue, and exactly how we got there.

Read the case study
Case study: Maven Pet

The most tick-infested state for dogs

No journalist writes about a pet tracker just because it exists, so we built Maven Pet's campaign around something dog owners already worry about: ticks. We ranked every US state by searches for tick bites, removal and treatment, adjusted for population. Maine came out top. Launched as tick season started, it ran on PetHelpful, AOL, Weather.com and Yahoo, and a state ranking gave every regional outlet its own headline.

No product pitch. Just a story dog owners wanted to read, with Maven Pet's name on the data.

99% Job Success · Top Rated Plus on Upwork

What clients say

“We have been able to increase search traffic by 160% and conversions by 314% year over year.”

Taavi · Messente

“A true professional that has delivered remarkable results in less than 6 months.”

John Carter · TCGen

“Clear, actionable SEO strategies… delivered measurable results.”

Minas Stratigos · Avatus

“Of the 15+ projects we’ve worked on together, all are showing quarterly growth.”

Grant Draper · Acorn Content

“The work completed so far has generated an additional $1.5 million in sales pipeline revenue.”

Ed Cravo · Groundbreaker

“Honest about what could be achieved, and he over delivered.”

Thomas Westenholz · Positive Edge

“Great on-site technical knowledge and solid link building methods. We are now moving in the right direction.”

Andy Barr · Computer Planet

“Went above and beyond to satisfy us. Very honest and hard working.”

Chris Brown · Unbolted

“Able to deliver some solid links for a very difficult industry to build links in.”

Jarod Spiewak · Team Blue Dog

The digital PR book

We wrote the book on ecommerce digital PR

Coverage That Converts sets out the exact method we use: finding stories in your store's data, pitching campaigns journalists say yes to, and turning coverage into rankings, trust and AI visibility. Rated 5 stars on Amazon UK.

About the book
The method, published in full
Coverage That Converts
The Ecommerce Guide to Digital PR
Coverage That Converts: The Ecommerce Guide to Digital PR by Marcus Clarke

Questions we get asked

Do you only work with Shopify stores?

Most of our clients are on Shopify, but we also work with WooCommerce and other ecommerce platforms. The principles are the same; the implementation is what changes.

Do we need both SEO and digital PR?

No. Plenty of clients start with one. We will tell you honestly which will move your revenue first. The two work best together once the foundations are in place.

How much does it cost?

Digital PR starts at £2,995 + VAT ($3,995) for a single campaign, or £1,195 + VAT ($1,495) a month for an ongoing programme. Ecommerce SEO is scoped to your store, and we will give you a clear figure after a call.

How long before we see results?

Technical fixes can show movement within weeks. Rankings and organic revenue build over months, which is why we plan the work backwards from your trading peaks.

Do you work with brands outside the UK?

Yes. We work with ecommerce brands across the UK, US, Europe, Canada and Australia.

Let's see what organic could be worth to your store

Book a call. We will look at your store, your data and your competitors, then tell you honestly where the growth is.

Book a call