Are you in the internet gaming or gambling industry? Are you looking to drive more visitors to your site? Searchant offers premium iGaming SEO services and can help you climb to the top of search engines through expert search engine optimization strategies and advanced content creation.

Let Searchant help you upgrade your SEO strategy with proven results.
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What is IGaming?

The iGaming industry is worth approximately $300 billion dollars and is continuously growing. Each year, this booming industry continues to create and produce more and more online opportunities for customers.

Specifically, iGaming is an umbrella term for for online gaming, such as gambling and betting online, but also includes:
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• Poker and other card games (such as Blackjack, Russian Roulette, etc.)
• Sports betting
• Internet gambling
• Online casinos (largest share of the market) including online slots
• Lottery markets

The most popular iGaming hubs are based in Gibraltar, the UK, and Malta. Additionally, mobile phones are used the majority of the time for online gambling.

Not only is the iGaming industry currently booming, as is the need for aggressive marketing and SEO strategies from iGaming business owners in order to compete with the intensely competitive market.

Typical SEO for iGaming businesses includes casino SEO services (as well as a casino SEO audit), gambling SEO, sports betting SEO, and even international SEO.
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What is SEO for IGaming?

Which brings us to the question, "Why do I need SEO for my iGaming business?" In short, iGaming platforms rely on new customers finding their websites through inquiries on search engines (like Google). SEO for iGaming sites aims to boost Google rankings and provide more customers.

When rankings improve, more exposure follows to these iGaming sites, helping them to increase their traffic, sales, and revenue. It's only natural that SEO be part of the marketing plan for iGaming businesses.

The following strategies are used to help iGaming businesses with their SEO:
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1. On-page SEO

On-page SEO refers to adding relevant content with targeted, high-volume keywords and metadata to an existing website. The result of this is increased traffic when more visitors are drawn to the pages that incorporate terms and keywords that are more frequently searched because they are listed higher on Google's search results.

In order to properly add relevant content with high-volume keywords, adequate research must be done and competitor data assessed to understand the target audience of the page and the desired visitors. Having a background in SEO and best practices is crucial for this step of the process.
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2. Off-page SEO

Aside from the content the public can see on your webpage, one of the most important factors for improving your rankings is to strengthen the authority of your site. This is most frequently done through link building - adding links onto other websites pointing back to yours.

Link building from authoritative sites back to yours tells Google that your content is credible and worth ranking. The better your backlink profile, the better your rankings will be.

Often times, a team of SEO experts is required to handle link building efforts since it is time consuming, complex, and typically requires significant content creation and management.
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3. Technical SEO

It is increasingly important that your website be user-friendly, easy to navigate, loads quickly, isn't full of too many ads or pop-up's, and naturally flows from page to page. Without these steps, Google will penalize your site for providing a poor user experience and drop your rankings.

Technical SEO assesses and improves your website technically to appeal to search engines and help customers find and navigate your site easily. This often includes fixing technical issues to your site (such as 404 errors, broken links, etc.), auditing your download and upload speed, adjusting formatting and navigation, and even dissecting ad placement.
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Why You Need an SEO Agency for Your IGaming Business

In order to successfully drive traffic to your website, you need an effective SEO strategy. As previously mentioned, having SEO experts handle the technical aspects of your site as well as the on-page keyword integration and backend link building is the optimal strategy for your website's success.

Do you want to grow your rankings and increase traffic within the iGaming sector? By hiring an Searchant, you can!

Searchant can specifically help you:
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Get high domain authority backlinks

This process is part of off-page SEO and involves obtaining backlinks from well-established, authoritative websites, telling Google that your site is credible (often through blogger outreach, guest post blog articles, and digital PR).
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Develop quality content and increase your brand awareness

Both during on-page and off-page SEO projects, content creation is necessary to improve the strength of your website and rankings. Our team of expert writers understands the necessary steps to properly optimize your content around high volume and relevant keywords.
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Address your technical SEO

Through a thorough audit of your website, Searchant can identify any significant errors or roadblocks to your technical SEO and guide you through each one. Additionally, our team can propose navigational or content changes that will produce improved rankings.
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Build your E-A-T

Expertise, authoritativeness, and trustworthiness. These three elements are important to search engines (like Google) and are the main emphasis of Searchant's SEO services. By demonstrating expertise of your niche within your sites content, establishing authoritativeness through the building of backlinks, and regularly creating trustworthy content that readers want to come back to, your E-A-T through Searchant's efforts will be significant.

You may be wondering - why do I need an SEO agency? Can't I just do all of this myself? In reality, developing an outreach team, conducting competitor analysis, performing keyword research, and creating quality content takes a lot of expertise, time and money. You are more likely to be successful faster and save more time and money by using the digital marketing strategies of an SEO agency than if you were to try and do it all yourself.

Not to mention, the iGaming industry is complex and competitive. You need experts in this field to help you with your SEO process and to help you reach your organic traffic goals.
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What to Look For in an IGaming SEO Agency

No two SEO agencies are perfectly alike, but most deliver similar services. When looking for a trusted SEO agency to help your iGaming business, make sure to compare multiple options and note their differences.

Additionally, it's imperative that you look for an agency that has:
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1. Experience in your target niche

While sports betting, gambling, casinos, and lottery markets are all ran similarly, the SEO approach is unique. The SEO agency you employ must have specific experience doing SEO in the iGaming industry in order to be a trusted contender for your business. Ensure that they have worked with clients in your same arena and ask for verification accordingly. Your marketing investment deserves to have only the most experienced professionals working for you.
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2. Proven results (such as case studies and testimonials)

A credible SEO agency will have multiple case studies that can demonstrate, with raw data, the success of their efforts. By reviewing these case studies and ensuring the results are legitimate, you can determine who is the right SEO agency for you.

Additionally, read over client testimonials said about the agency. Are they easy to work with? Do they deliver on their services timely? Are they affordable and compare well to competitor agencies? Are they transparent with their process and communications? Answering these questions can help you find your ideal SEO agency.
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3. Transparency over data, analytics, and reporting

Most marketing campaigns include regular reporting to determine their effectiveness. This is the same with SEO services and specifically with the majority of agencies with an established iGaming SEO strategy. Requesting specifics on how an SEO agency reports their data, access to specific analytics, and when provided, an individual portal for regular viewing on your time table, are important elements to consider when searching for an SEO service.
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4. Understanding of the complex challenges within the iGaming industry

Some might have experience in the iGaming niche, but are they regularly informed on the complex challenges and changes within the industry? It's important to find an SEO provider that stays up to date, is well-informed, and knows what sources to use for updates in this complex arena. Make sure to discuss that with them when conducting research.

These days, having a dedicated marketing team includes having a group of SEO experts and digital marketing specialists. It is necessary to thoroughly vet each member of your team to ensure that your marketing budget is best being spent on people and teams that can offer you only the best. The SEO services provided to you from an iGaming-specific SEO agency are important dollars you spend. Make them your priority and you will undoubtedly see positive results.
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Case Study: Online Trading Site

Searchant began working with an online trading site (similar to iGaming) in May of 2021. Through the use of advanced SEO strategies for iGaming, within 12 months, this site went from:

16,800 average monthly visitors to 99,600 average monthly visitors.
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110 organic keywords in positions 1-3 to 1,500 organic keywords in positions 1-3.
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Get Started with Searchant - An iGaming SEO Agency

Searchant has the expertise, experience, and understanding of the iGaming industry that you're looking for. We can help you increase traffic to your site through our expert knowledge and experience.
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Schedule a 1 on 1 to Learn More
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