Running a small business can often mean that the website budget is small, and a budget for online marketing and SEO in particular is even smaller.
But a small SEO budget doesn’t mean that as a small business you can’t do things yourself that over time will improve your visibility in the organic results of Google.
So here are 3 quick tips that you can do yourself that given time will drive more traffic and customers to your website:
Title Tags & Meta Descriptions
If you know anything at all about SEO then you’ll know that title tags & meta descriptions aren’t exactly ground-breaking.
But through our work with small businesses we notice time and time again that they go unloved.
You might have been told that keywords in titles & descriptions are becoming less and less important as time goes on and Google gets smarter, and that’s probably true.
But ensuring your titles and descriptions match the expectation of the searcher and ultimately your potential customer is extremely important.
Links are undoubtedly losing their power as a dominant ranking factor that they once were, but they are still extremely important and in low competition markets have just a few more quality links that your competitor can help you to rank above them.
The simplest links for small businesses to gain are often from within their community, think about any suppliers that you work worth, the local chamber of commerce or other websites that support local businesses.
Local SEO – Reviews & Citations
Beating out big businesses in organic search is always going to be a struggle and may come at a cost that many local businesses just can’t afford.
Luckily the playing field for local SEO is much more level.
Local businesses are generally able to offer a level of customer service that big businesses just can’t compete with and, and online that translates in to great reviews. Reviews are a big factor when it comes to your local SEO ranking so make sure that people are leaving them for you.
Once you have some positive reviews in place it’s important to manage your citations across the internet, that is the Name, Address & Phone number (NAP) mentions of your business on listing sites such as Yell and Yelp.
If you want to learn how to take your website to the next level you could always try our free 10-point website audit.